Build a user journey, credibility and sell to your customers
Every piece of engagement on your site should count, create a user journey that brings them to a purchase decision. Create credibility by getting users to view social posts or read a customer review. Ensure that your website is user friendly and each section is a true reflection of your brand.
Keep things simple
According to Forbes, the average person judges another persons trustworthiness within 7 seconds. With a website that drops down to 1/50th of a second. Leaving you with little time to make an impact, that’s what its better to stick to a simple design.
Make sure that your website is always cross platform compatible, make sure its responsive for all device sizes, perhaps a good idea is to build for mobile-first. Using Google Analytics you can learn about your audience and what platforms they engage with most.
Always remember to keep your codebase up to date. Things change so often you want to beable to respond quickly.
Make sure all is up to date also means that your security needs to be top form, make sure you have an SSL certificate on your website to build trust amongst your users.
There a millions of websites out there, so its important to be search engine optimized. Make sure your website is indexed and users are able to find your website easily on Google.
Nobody likes a slow website, a website that is slower that 2 seconds when loading can be penalized by your users and robots. You can use tools such as GTMetrix, Pingdom and WebPageTest to check the speed of your site.