How long does it take for Search Engine Optimization (SEO) to work? SEO results grow over time, but generally SEO takes around 4 to 6 months to start seeing results organically, more and more results will be seen as your SEO keeps going, that’s why it is important to constantly work on your SEO strategy.
Should small local businesses invest in Digital Marketing? Absolutely Yes, no matter how big or small the business, it is valuable to have some form of digital marketing. This is helpful in gaining foot traffic but also online traffic, creating a bigger business opportunity.
If my business does Google Ads does that mean immediate traffic? Yes it does, Google Ads is a paid traffic solution, that places you at the top of Google’s search result, making it more likely that your site will be clicked on before any organic search results.
Does keyword research matter? Yes it does, the success of any SEO strategy is keyword research, it helps you truly understand your target audience and identify what users search for. This helps you create quality content and get the right traffic.
What is content marketing and why do I need it? Content marketing is keeping your website constantly updated, whether its with a blog and constant specials, its important to always be up to date and relevant. Content marketing expands brand awareness, creates trust and credibility and could create valuable leads.
How to measure the effectiveness of content marketing? This all depends on what your marketing strategy consists of and where your traffic comes from, is it paid traffic, referral traffic, organic traffic etc. There are many tools you can use to track where your traffic comes from and how effect it may be.
What is inbound marketing? Inbound marketing is built around delivering value to a target audience. Creating helpful content that creates a personalized experience. You then nurture qualified leads and continually educate them and they move through the journey.