Whether you have been in the business for short or long periods of time, it is always vitally important to keep your e-commerce store up to date and functioning at its best.
Here are a few important factors to take into consideration when working with an e-commerce platform.
Having an SSL certificate is vitally important for e-commerce stores, this secures your domain and makes it visibly more trustworthy to customers.
Cyber security has always been an issue for customers shopping online, so you need to put your customers minds at ease and show them your site is trustworthy and will keep there information secured.
Customers love videos. Videos promote engagement, users spend more time on your website when there are factual and useful videos. Customers will much rather watch a video than read about what you are demonstrating.
Having customer testimonials on your e-commerce website will also help customers feel better about the purchases they may make, they can read about how other customers found the products to be. Good testimonials can encourage others to also make those purchases.
When adding testimonials it is also very important to add users photos to the testimonials, this also shows customers that these testimonials belong to real people and helps validate that information.
Shopping From Mobile Devices
Majority of online shoppers use there mobile devices when shopping online. Therefore it is vital to make sure that your website is fully optimized for mobile, if not you could potentially lose many customers.
Improving the customer experience will increase sales and revenue.
Offer Discounts and Promotions
Everyone loves getting a good deal. If you offer discounts or put items “On Sale”, this will drive more customers and sales to your website. If you sell the same or similar products to your competitors but offer them at discounted rates, you will more likely receive that sale.
During certain holidays, like easter, christmas, black friday and many others you should be promoting your products. Offer discount or mention that these good prices are for this limited time only and customers will more likely purchase your products.
Different payment options
It is always better to have more payment options, this will help you not lose any potential customers because you don’t have there preferred payment methods.
Keeping up to date will the trends is also important. For example Apple Pay is becoming widely popular.
Also ensure that your checkout process is simple and straight forward, this will also help you keep your sales.